SMART Majority
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Conference and Event Management

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Course Overview

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work.

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Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $350

Course Description

This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

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  • MODULE 1 • 3 LESSONS

    Course Overview


    • Learning Objectives + Exercise 1
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 9 LESSONS

    Event Planning Essentials


    • Event Planning Essentials
    • Identifying Key Event Elements + Exercise 2
    • Setting Goals and Objectives
    • Polishing the Needs Analysis
    • How to Write a Briefing Note
    • How Should Your Briefing Note be Formatted
    • Getting Organised
    • About the GYR Column

  • MODULE 3 • 4 LESSONS

    Budgeting Basics


    • Budgeting Basics
    • Pre-Assignment Review + Exercise 3
    • The Real Budget
    • Getting Strict About the Budget + Exercise 4

  • MODULE 4 • 7 LESSONS

    Using the Committee Approach


    • Using the Committee Approach
    • Getting the Right People Doing the Right Things + Exercise 5
    • Volunteers + Exercise 6
    • Doing Delegation Right + Exercise 7
    • About Delegating
    • The Levels of Delegation
    • Steps to the Delegation Process

  • MODULE 5 • 5 LESSONS

    Connecting with Partners and Sponsors


    • Connecting with Partners and Sponsors
    • Benefits of Support
    • Partners
    • Sponsors
    • Step Up and Ask + Exercise 8

  • MODULE 6 • 11 LESSONS

    Advertising and Marketing


    • Advertising and Marketing
    • Small Events
    • Mandatory Events
    • Large Events
    • Gathering Support
    • The Touch Factor + Exercise 9
    • Things to Remember
    • What Are Take-Aways
    • The Typical Take-Away
    • A Fresh Approach
    • But We Love Paper + Exercise 10

  • MODULE 7 • 2 LESSONS

    Selecting the Venue


    • Selecting the Venue
    • Picking an Appropriate Place + Exercise 11

  • MODULE 8 • 8 LESSONS

    Feeding the Masses


    • Feeding the Masses
    • Setting up the Menu
    • Confused
    • Pizza and Soda
    • Soups, Sandwiches, and Salads
    • Deciding on Alcohol
    • Making the Right Choice
    • Finding Food Solutions + Exercise 12

  • MODULE 9 • 5 LESSONS

    Business Etiquette Basics


    • Business Etiquette Basics
    • Don't Be Afraid
    • Making it Easy
    • The Edge of Etiquette + Exercise 13
    • Think Space + Exercise 14

  • MODULE 10 • 3 LESSONS

    Celebrating Diversity


    • Celebrating Diversity
    • What Does It Mean
    • Diversity Assessment + Exercise 15

  • MODULE 11 • 3 LESSONS

    Creating an Atmosphere of Service


    • Creating an Atmosphere of Service
    • Introduction to Customer Service + Exercise 16
    • Critical Elements of Customer Service

  • MODULE 12 • 5 LESSONS

    Selecting Speakers and a Master of Ceremonies


    • Selecting Speakers and a Master of Ceremonies
    • People in Your Event
    • Special Guests and Dignitaries
    • Speakers
    • People in Practice + Exercise 17

  • MODULE 13 • 2 LESSONS

    Managing Contracts


    • Managing Contracts
    • Dealing with Contracts + Exercise 18

  • MODULE 14 • 7 LESSONS

    Gathering Feedback


    • Gathering Feedback
    • Gathering Feedback from Delegates
    • Quick Response + Exercise 19
    • Formal Survey + Exercise 20
    • Gathering Feedback from the Client + Exercise 21
    • Things to Ask
    • Designing Feedback + Exercise 22

  • MODULE 15 • 4 LESSONS

    Adding the Finishing Touches


    • Adding the Finishing Touches
    • Memorable Events + Exercise 23
    • Five Fun Ideas
    • Case Study

  • MODULE 16 • 5 LESSONS

    Event Day Roles


    • Event Day Roles
    • Things to Do
    • Emergency Kit Checklist + Exercise 24
    • Managing Your Image
    • Managing My Image + Exercise 25

  • MODULE 17 • 5 LESSONS

    Closing the Event


    • Closing the Event
    • Creating the Conference Report
    • Conference Report Checklist + Exercise 26
    • Finishing Touches for Your Report
    • The Post-Event Meeting and Thanking Those Involved + Exercise 27

  • MODULE 18 • 5 LESSONS

    Practicing Planning


    • Practicing Planning
    • Event Selection
    • Needs Analysis: Part 1 + Exercise 28
    • Needs Analysis: Part 2 + Exercise 29
    • Needs Analysis: Part 3 + Exercise 30

  • MODULE 19 • 5 LESSONS

    A PERSONAL ACTION PLAN


    • A Personal Action Plan
    • Starting Point + Exercise 31a
    • Where I Want to Go + Exercise 31b
    • How I Will Get There + Exercise 31c
    • Summary

  • MODULE 20 • 3 LESSONS

    WRAPPING IT UP


    • Recommended Reading List
    • Post-Course Assessment
    • Digital Workbook Submission

Further Your Learning Journey

Connect your SMART Mind. SMART Body. and SMART Soul. Further your learning with other related resources and courses.

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