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E-Commerce Management

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Course Overview

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Course Description

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  • MODULE 1 • 5 LESSONS

    COURSE OVERVIEW


    • Course Guidelines
    • Learning Objectives + Exercise 1
    • Pre-Assignment
    • Worksheet
    • Pre-Course Assessment

  • MODULE 2 • 9 LESSONS

    GETTING TO KNOW E-COMMERCE


    • Getting to Know E-Commerce
    • What is E-Commerce, Part One + Exercise 2
    • What is E-Commerce, Part Two
    • A Brief History
    • Why Do Customers Buy Online + Exercise 3
    • The Six Models, Part One + Exercise 4
    • The Six Models, Part Two + Exercise 5
    • The Six Models, Part Three + Exercise 6
    • The Language of E-Commerce + Exercise 7

  • MODULE 3 • 10 LESSONS

    E-COMMERCE BUILDING BLOCKS


    • E-Commerce Building Blocks
    • What’s Your Goal + Exercise 8
    • The E-Commerce Business Plan
    • Company Description + Exercise 9
    • Revenue Model
    • Products and Services
    • Competitive Analysis
    • Organizational Strategy
    • Marketing Strategy
    • Making Connections + Exercise 10

  • MODULE 4 • 4 LESSONS

    SOFTWARE OPTIONS AND SOLUTIONS


    • Software Options and Solutions
    • Looking at the Options
    • Options for Your Business
    • Test Driving + Exercise 11

  • MODULE 5 • 29 LESSONS

    BUILDING YOUR ONLINE STORE


    • Building Your Online Store
    • Your Internet Address
    • Overall Site Organization
    • Top-Level Page, Part One
    • Top-Level Page, Part Two
    • Call To Action, Part One
    • Call To Action, Part Two
    • Navigating Through Your Site
    • Search Box
    • Menus and Categories + Exercise 12
    • Building Effective Product Pages
    • Sample Pages, Part One + Exercise 13
    • Sample Pages, Part Two + Exercise 14
    • Sample Pages, Part Three + Exercise 15
    • Sample Pages, Part Four + Exercise 16
    • Shopping Cart Features
    • The Checkout Process
    • Optimizing Your Checkout Process
    • Order Confirmation Page
    • Additional Site Elements
    • Contact Page
    • Frequently Asked Questions
    • Testimonials
    • Privacy and Information Gathering Policies
    • Shipping Options
    • Order Information
    • Member Information
    • Social Media Integration + Exercise 17
    • Pre-Assignment Review

  • MODULE 6 • 8 LESSONS

    THE FINISHING TOUCHES


    • The Finishing Touches
    • Testing, Launching, and Updating + Exercise 18
    • Optimization Tools
    • Launching the Site
    • Post-Launch Testing
    • Split and Multivariate Testing
    • Making Connections, Part One + Exercise 19
    • Making Connections, Part Two + Exercise 20

  • MODULE 7 • 9 LESSONS

    CREATING AN ENGAGING USER EXPERIENCE


    • Creating an Engaging User Experience
    • Designing Engaging Web Content
    • Design Do’s and Don’ts
    • Making Connections + Exercise 21
    • Use Dynamic Pages
    • Leverage User-Generated Content + Exercise 22
    • Using Responsive Web Design
    • Building Relationships
    • Making Connections + Exercise 23

  • MODULE 8 • 7 LESSONS

    TRANSACTION MANAGEMENT


    • Transaction Management
    • Introduction
    • Credit and Debit Cards
    • Online Payment Systems
    • Mobile Payment Systems
    • Digital Cash
    • Cash on Delivery or Check by Mail

  • MODULE 9 • 5 LESSONS

    MODULE GROUP TITLE HERE


    • M-Commerce
    • The Growth of Mobile Commerce
    • Top M-Commerce Retailers
    • Strategies for Success
    • What Does the Future Hold

  • MODULE 10 • 11 LESSONS

    E-COMMERCE ANALYTICS


    • E-Commerce Analytics
    • Key Metrics
    • Overall Site Metrics
    • Tracking Referrers and Keywords + Exercise 24
    • Tools to Track Data
    • E-Commerce Management Tools
    • Customer Relationship Management Systems
    • Third Party Tools
    • A Final Note
    • Making Connections + Exercise 25

  • MODULE 11 • 2 LESSONS

    SUPPORTING YOUR E-COMMERCE BUSINESS


    • Supporting Your E-Commerce Business
    • Behind the Scenes Activities

  • MODULE 12 • 12 LESSONS

    MARKETING YOUR E-COMMERCE BUSINESS/p>

    • Marketing Your E-Commerce Business
    • Creating a Marketing Plan
    • Cycle Overview
    • Looking at the Steps
    • Essential E-Commerce Marketing Channels
    • E-Mail
    • Offline Media
    • Marketing with Social Media
    • Facebook
    • Twitter
    • Making Connections + Exercise 26
    • Creating Promotions that Make You Money, Part One
    • Creating Promotions that Make You Money, Part Two
    • Creating Promotions that Make You Money, Part Three
    • Creating Promotions that Make You Money, Part Four

  • MODULE 13 • 8 LESSONS

    SECURITY AND FRAUD AWARENESS


    • Security and Fraud Awareness
    • Protecting Your Customers and Your Business
    • Building Trust with Customers, Part Two + Exercise 27
    • Your Responsibilities to Your Business
    • Intellectual Property on the Internet
    • Intellectual Property on the Internet
    • Fair Use Considerations
    • Resources

  • MODULE 14 • 6 LESSONS

    RULES AND REGULATIONS


    • Rules and Regulations
    • Trade Rules and Regulations + Exercise 28
    • Privacy Regulations
    • Global Differences + Exercise 29
    • Case Study + Exercise 30
    • Making Connections + Exercise 31

  • MODULE 15 • 4 LESSONS

    A PERSONAL ACTION PLAN


    • A Personal Action Plan
    • Starting Point + Exercise 32
    • Where I Want to Go + Exercise 33
    • How I Will Get There + Exercise 34

  • MODULE 16 • 4 LESSONS

    WRAPPING IT UP


    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Digital Workbook Submission