• Course Guidelines
• Learning Objectives + Exercise 1
• Pre-Assignment
• Worksheet
• Pre-Course Assessment

• Getting to Know E-Commerce
• What is E-Commerce, Part One + Exercise 2
• What is E-Commerce, Part Two
• A Brief History
• Why Do Customers Buy Online + Exercise 3
• The Six Models, Part One + Exercise 4
• The Six Models, Part Two + Exercise 5
• The Six Models, Part Three + Exercise 6
• The Language of E-Commerce + Exercise 7

• E-Commerce Building Blocks
• What’s Your Goal + Exercise 8
• The E-Commerce Business Plan
• Company Description + Exercise 9
• Revenue Model
• Products and Services
• Competitive Analysis
• Organizational Strategy
• Marketing Strategy
• Making Connections + Exercise 10

• Software Options and Solutions
• Looking at the Options
• Options for Your Business
• Test Driving + Exercise 11

• Building Your Online Store
• Your Internet Address
• Overall Site Organization
• Top-Level Page, Part One
• Top-Level Page, Part Two
• Call To Action, Part One
• Call To Action, Part Two
• Navigating Through Your Site
• Search Box
• Menus and Categories + Exercise 12
• Building Effective Product Pages
• Sample Pages, Part One + Exercise 13
• Sample Pages, Part Two + Exercise 14
• Sample Pages, Part Three + Exercise 15
• Sample Pages, Part Four + Exercise 16
• Shopping Cart Features
• The Checkout Process
• Optimizing Your Checkout Process
• Order Confirmation Page
• Additional Site Elements
• Contact Page
• Frequently Asked Questions
• Testimonials
• Privacy and Information Gathering Policies
• Shipping Options
• Order Information
• Member Information
• Social Media Integration + Exercise 17
• Pre-Assignment Review

• The Finishing Touches
• Testing, Launching, and Updating + Exercise 18
• Optimization Tools
• Launching the Site
• Post-Launch Testing
• Split and Multivariate Testing
• Making Connections, Part One + Exercise 19
• Making Connections, Part Two + Exercise 20

• Creating an Engaging User Experience
• Designing Engaging Web Content
• Design Do’s and Don’ts
• Making Connections + Exercise 21
• Use Dynamic Pages
• Leverage User-Generated Content + Exercise 22
• Using Responsive Web Design
• Building Relationships
• Making Connections + Exercise 23

• Transaction Management
• Introduction
• Credit and Debit Cards
• Online Payment Systems
• Mobile Payment Systems
• Digital Cash
• Cash on Delivery or Check by Mail

• M-Commerce
• The Growth of Mobile Commerce
• Top M-Commerce Retailers
• Strategies for Success
• What Does the Future Hold

• E-Commerce Analytics
• Key Metrics
• Overall Site Metrics
• Tracking Referrers and Keywords + Exercise 24
• Tools to Track Data
• E-Commerce Management Tools
• Customer Relationship Management Systems
• Third Party Tools
• A Final Note
• Making Connections + Exercise 25

• Supporting Your E-Commerce Business
• Behind the Scenes Activities

• Marketing Your E-Commerce Business
• Creating a Marketing Plan
• Cycle Overview
• Looking at the Steps
• Essential E-Commerce Marketing Channels
• E-Mail
• Offline Media
• Marketing with Social Media
• Facebook
• Twitter
• Making Connections + Exercise 26
• Creating Promotions that Make You Money, Part One
• Creating Promotions that Make You Money, Part Two
• Creating Promotions that Make You Money, Part Three
• Creating Promotions that Make You Money, Part Four

• Security and Fraud Awareness
• Protecting Your Customers and Your Business
• Building Trust with Customers, Part Two + Exercise 27
• Your Responsibilities to Your Business
• Intellectual Property on the Internet
• Intellectual Property on the Internet
• Fair Use Considerations
• Resources

• Rules and Regulations
• Trade Rules and Regulations + Exercise 28
• Privacy Regulations
• Global Differences + Exercise 29
• Case Study + Exercise 30
• Making Connections + Exercise 31

• A Personal Action Plan
• Starting Point + Exercise 32
• Where I Want to Go + Exercise 33
• How I Will Get There + Exercise 34

• Summary
• Recommended Reading List
• Post-Course Assessment
• Digital Workbook Submission