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Marketing with Social Media

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Course Overview

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Course Description

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  • MODULE 1 • 5 LESSONS

    COURSE OVERVIEW


    • Learning Objectives + Exercise 1
    • Important Note
    • Pre-Assignment
    • Pre-Assignment Part Two
    • Pre-Course Assessment

  • MODULE 2 • 3 LESSONS

    GETTING STARTED


    • Getting Started
    • What is Social Media
    • Pre-Assignment Review + Exercise 2

  • MODULE 3 • 7 LESSONS

    UNDERSTANDING THE MARKETING MIX


    • Understanding the Marketing Mix
    • The Five P’s and Social Media
    • Product
    • Price
    • Promotion
    • Packaging
    • Exercise Your Muscle + Exercise 3

  • MODULE 4• 19 LESSONS

    DEVELOPING A SOCIAL MEDIA PLAN


    • Developing a Social Media Plan
    • Things to Think About
    • Stretch
    • Price
    • Build a Community
    • Watch Out for Social Media Experts
    • Be There
    • Find Your Customers
    • Be a Person
    • Follow Others
    • Utilisation Guidelines + Exercise 4
    • Expanding Your Digital Presence
    • Social Media Plan Worksheet + Exercise 5
    • Basic Information + Exercise 6
    • Campaign Budget + Exercise 7
    • Campaign Objectives + Exercise 8
    • Competitive Analysis + Exercise 9
    • Competitive Analysis + Exercise 10
    • What’s the Value
    • Cost Per Lead

  • MODULE 5 • 5 LESSONS

    BUILDING YOUR SOCIAL MEDIA TEAM


    • Building Your Social Media Team
    • Building the Team
    • Making Connections + Exercise 11
    • The Community

  • MODULE 6 • 4 LESSONS

    USING SOCIAL MEDIA TO BUILD INTERNAL COMMUNITIES


    • Using Social Media to Build Internal Communities
    • Internal Communities
    • Options for Internal Communities
    • Make it Work + Exercise 12

  • MODULE 7 • 6 LESSONS

    ANALYSING YOUR IMPACT WITH METRICS


    • Analysing Your Impact with Metrics
    • Useful Metrics
    • Understanding Metrics
    • Timing is Everything
    • Timing Tips
    • Target Market Worksheet + Exercise 13

  • MODULE 8 • 4 LESSONS

    KEEPING ON TOP OF THE TRENDS


    • Keeping on Top of the Trends
    • The Times are A-Changing
    • Case Study Google+
    • Making Connections+ Exercise 14

  • MODULE 9 • 6 LESSONS

    DAMAGE CONTROL


    • Damage Control
    • That’s Not Good
    • What It Means For You
    • Case Study United Breaks Guitars
    • Get Smart
    • Get Smart Part Two

  • MODULE 10 • 8 LESSONS

    USING FACEBOOK


    • Using Facebook
    • Getting Started
    • First Steps
    • Next Steps
    • Now You Can
    • Building Your Community
    • Taking it Further
    • Making Connections + Exercise 15

  • MODULE 11 • 5 LESSONS

    USING LINKEDIN


    • Using LinkedIn
    • LinkedIn Essentials
    • Setting Up Your Account
    • Connecting to Others
    • Using Groups

  • MODULE 12 • 8 LESSONS

    USING TWITTER


    • Using Twitter
    • Tweeting
    • Getting Started with Twitter
    • Hashtags
    • Re-Tweets
    • Your Name
    • Making it Memorable + Exercise 16
    • Using Lists

  • MODULE 13 • 8 LESSONS

    BUILDING A BLOG


    • Building a Blog
    • To Blog or Not To Blog
    • Blogging Basics
    • Blog Rules
    • Help People Find You
    • What Will I Write About
    • Planning Your Blog + Exercise 17
    • Vlogs and YouTube

  • MODULE 14 • 6 LESSONS

    USING SPECIALTY SITES


    • Using Specialty Sites
    • Introduction
    • Yammer
    • Pinterest
    • SnapGuide
    • Staying in the Loop

  • MODULE 15 • 6 LESSONS

    USING SOCIAL MEDIA MANAGEMENT TOOLS


    • Using Social Media Management Tools
    • Introduction
    • TweetDeck
    • HootSuite
    • Posterous
    • Salesforce Radian6

  • MODULE 16 • 3 LESSONS

    LAUNCHING YOUR PLAN


    • Launching Your Plan
    • Pulling Everything Together + Exercise 18
    • Preparing for Delivery or Upgrade + Exercise 19

  • MODULE 17 • 4 LESSONS

    A-PERSONAL ACTION PLAN


    • A Personal Action Plan
    • Starting Point + Exercise 20
    • Where I Want to Go + Exercise 21
    • How I Will Get There + Exercise 22

  • MODULE 18 • 4 LESSONS

    MODULE GROUP TITLE HERE


    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Digital WorkBook Submission