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Story Marketing for Small Businesses, Influencers and Bloggers

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  • This course has allowed me to utilize more of what I learn in a larger variety of ways. It is highly informative and very useful. I will be using what I have learned every day in my business. Susan R.
  • This class was awesome!!! I learned a lot of new concepts, that I use in my everyday life and can pass on to family and potential clients/customers. Shania N. B.
  • I was apprehensive about the quality of the information that would come in this material. I have been extremely pleased and excited about this certification process and the information provided. Kristin L. B.

Course Overview

Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate. Story marketing is the process of attracting and engaging customers through story – their story, rather than yours.

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8 Modules

71 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $350

Course Description

Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life. This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.

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  • MODULE 1 • 3 LESSONS

    COURSE OVERVIEW


    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 9 LESSONS

    STORY MARKETING TOOLKIT


    • Which Came First: The Chicken or The Egg?
    • What Does This Have to Do with Story Marketing?
    • The Ingredients
    • The Menu
    • What Is Your Story Idea?
    • Your Inspiration
    • Pre-Assignment Review
    • Your Toolkit
    • Toolbox Inventory Activity

  • MODULE 3 • 9 LESSONS

    STORYTEKKING ESSENTIALS


    • What Exactly is a Story?
    • Enter the Story
    • Ingredients of a Good Story
    • Ingredients of a Good Story II
    • Ingredients of a Good Story III
    • Identifying a Hero, Challenge, and Resolution
    • Story for Your Brand
    • Story for Your Brand II
    • Setting Goals
    • The Truth Test
    • Positive vs. Negative

  • MODULE 4 • 6 LESSONS

    CONNECTING WITH CUSTOMERS


    • Connecting with Customers
    • Connecting with Customers II
    • The Customer Is the Hero
    • The Customer Is the Hero II
    • Understanding Your Customers
    • Brainstorming

  • MODULE 5 • 10 LESSONS

    REFINING YOUR BRAND


    • Refining Your Brand
    • Understanding Your Company
    • How Well Do You Know Your Company?
    • Inventory of Key Company Facts
    • Identifying Your Message
    • Identifying Your Message II
    • Identifying Your Message III
    • Not Sure Where to Start?
    • Keywords, Part One
    • Keywords, Part Two
    • Strengthening Your Brand
    • Taking Stock

  • MODULE 6 • 12 LESSONS

    BUILDING YOUR STORY


    • Show and Tell, Part One
    • Show and Tell, Part Two
    • Parts of Your Story
    • What About the Villain?
    • Heroes and Villains
    • Plan for Success
    • The Final Stage: Success
    • Consider the Evolution of the Story With This Example
    • Your Story Board
    • Writing Your Story
    • Getting Started
    • Rough Draft

  • MODULE 7 • 10 LESSONS

    POLISHING YOUR STORY


    • Polishing a Rough Draft
    • Polishing a Rough Draft II
    • Color Commentary, Part One
    • Color Commentary, Part Two
    • Adding Color
    • The Editing Process, Part One
    • The Editing Process, Part Two
    • Editing Checks
    • Peer Review, Part One
    • Peer Review, Part Two

  • MODULE 8 • 7 LESSONS

    A PERSONAL ACTION PLAN


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion