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Writing for the Web

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Course Overview

Headlines, sub-titles, chunks of content, pictures, video, hyperlinks, menu buttons, and alternative text are all things that you need to keep in mind when writing for the web.

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9 Modules

54 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $350

Course Description

Learn how to apply engaging techniques that draw readers to web pages and create engaging content, including catchy headlines. Enhance your writing with other forms of media and discover how to make your writing accessible to a variety of readers.

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  • MODULE 1 • 4 LESSONS

    Course Overview


    • Learning Objectives
    • Pre-Assignment, Part One
    • Pre-Assignment, Part Two
    • Pre-Course Assessment

  • MODULE 2 • 6 LESSONS

    Getting to Know the Web


    • Web Writing Is Not The Same! Part One
    • Web Writing Is Not The Same! Part Two
    • Pre-Assignment Review, Part One
    • Pre-Assignment Review, Part Two
    • Working with a Designer
    • It’s Work to Influence Others

  • MODULE 3 • 8 LESSONS

    Creating Your Content


    • Writing Eye-Catching Headlines
    • Tips for Creating Great Headlines
    • Writing Content
    • Presenting Your Message
    • Writing Goals, Part One
    • Writing Goals, Part Two
    • Making Connections
    • Don’t Forget to Proofread and Edit

  • MODULE 4 • 2 LESSONS

    Writing For Different Mediums


    • Writing for Social Media
    • Tips for Various Platforms

  • MODULE 5 • 2 LESSONS

    Testing the Waters


    • Walk the Talk
    • Writing for the Web Review

  • MODULE 6 • 6 LESSONS

    Deciding What’s Fit to Print


    • What’s Getting Read?
    • Give Them What They Need
    • Test Your Usability
    • Consider Eye Tracking
    • Break Up Content
    • Reviewing and Planning

  • MODULE 7 • 3 LESSONS

    Adding Audio and Video to Your Content


    • The Debate
    • Pros and Cons
    • Making Connections

  • MODULE 8 • 16 LESSONS

    Getting Your Content Noticed


    • Standing out in Crowds, Part One
    • Standing out in Crowds, Part Two
    • Standing out in Crowds, Part Three
    • Search Engine Optimization
    • Some Key Points to Keep in Mind
    • How It Works
    • Pinging
    • Optimizing Keywords
    • Keywords, Search Terms, and Tags
    • Tips and Tricks
    • Develop a Search Terms List
    • Balancing SEO and Word Stuffing
    • Making Connections
    • Sharing your Content, Part One
    • Sharing your Content, Part Two
    • Sharing your Content, Part Three

  • MODULE 9 • 7 LESSONS

    Personal Action Plan


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Course Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion

Further Your Learning Journey

Connect your SMART Mind. SMART Body. and SMART Soul. Further your learning with other related resources and courses.

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