Personal Branding
START THIS COURSE TODAYCourse Overview
This course is an exploration of the type of impact we want to have in life and work.
16 Modules
97 Lessons
Knowledge Checks
Digital Workbook
Certificate
Tutor Support
Course Value $300
Course Description
Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’' Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.
MODULE 1 • 3 LESSONS
COURSE OVERVIEW
• Learning Objectives
• Pre-Assignment
• Pre-Course Assessment
MODULE 2 • 8 LESSONS
IMPORTANCE OF A PERSONAL BRAND
• Importance of a Personal Brand
• Pre-Assignment Review
• Defining Success
• Making Connections
• Your Personal Brand
• Brand Elements
• Brand Elements II
MODULE 3 • 11 LESSONS
YOUR BRAND APPROACH TO OTHERS
• Brand Style Assessment
• Scoring Overview
• Brand Assessment Matrix
• Understanding Styles
• The Pragmatic Style
• The Enthusiastic Style
• The Accommodating Style
• The Detailed Style
MODULE 4 • 4 LESSONS
LOOKING AT THE OUTSIDE
• Dress for Success
• Business Etiquette
• How You Sound
• Things to Consider
MODULE 5 • 17 LESSONS
LOOKING AT THE INSIDE
• Getting Focused
• The 80/20 Rule
• Improving Your Concentration
• Developing Confidence
• Pretend You’re Confident
• When Your Positive Self-Talk Doesn’t Listen
• Make Eye Contact
• Dance
• Know Your Stuff
• Rehearse
• Pep Talks Work
• Read Inspiring Biographies and Autobiographies
• Be Thankful
• Push Yourself to Accomplish Short-Term Goals
• Do Something for Yourself Every Week
• Getting Focused
• Four Steps for Success
• Making Connections
MODULE 6 • 9 LESSONS
SETTING GOALS
• What Do You Want?
• Asking Effectively
• Go For It!
• Identifying Dreams and Setting Goals
• SPIRIT
• Getting Some SPIRIT
• Getting Some SPIRIT II
• Getting Some SPIRIT III
• Being Flexible and Resilient
MODULE 7 • 1 LESSONS
NETWORKING FOR SUCCESS
• Getting Out There
MODULE 8 • 10 LESSONS
COMMUNICATION STRATEGIES
• What is Said and What is Heard
• Communication Situations
• Communication Situations II
• How Do You Rate Your Listening Ability?
• Listening Assessment
• Active Listening Skills
• Responding to Feelings
• Reading Cues
• Demonstration Cues
• Tips for Becoming a Better Listener
MODULE 9 • 1 LESSONS
BUILDING YOUR CREDIBILITY
• Defining Credibility
MODULE 10 • 3 LESSONS
BRAND YOU
• Defining Your Brand
• Defining Your Brand II
• Defining Your Brand III
MODULE 11 • 3 LESSONS
LIVING YOUR BRAND
• Getting Started
• Thinking Out Loud
• Tips for Getting Started
MODULE 12 • 2 LESSONS
MANAGING YOUR SOCIAL MEDIA PRESENCE
• Understanding Social Media
• Making the Most of Social Media
MODULE 13 • 8 LESSONS
HAVING INFLUENCE
• Persuasion Techniques
• Persuasion
• Ten Ways to Persuade
• Negotiation Techniques
• Expressing Your No
• Expressing Your No II
• The Persistent Response
• Guidelines for Saying No
MODULE 14 • 7 LESSONS
DEALING WITH CHALLENGING PEOPLE
• Getting to the Heart of the Problem
• What’s Missing?
• The Three F’s
• Facts
• Frequency
• Frustrated Relationship
• Types of Difficult People
MODULE 15 • 6 LESSONS
PRESENTATIONS AND MEETINGS
• Speak, by all Means!
• Seven Ways to Pump Up a Presentation
• Preparing for Meetings
• Before the Meeting
• During the Meeting
• Leading Meetings
MODULE 16 • 7 LESSONS
A PERSONAL ACTION PLAN
• Starting Point
• Where I Want to Go
• How I Will Get There
• Summary
• Recommended Reading List
• Post-Course Assessment
• Course Completion
Further Your Learning Journey
Connect your SMART Mind. SMART Body. and SMART Soul. Further your learning with other related resources and courses.