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Personal Branding

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  • This course has been Awesome! I can't believe how much I've learned and how efficient this course has been. Everything was properly laid out to properly understand in order to achieve the best results! Joelle A.
  • This course was easy to use and understand as well as implement in even a busy life. I will be looking into more!!! After taking this course I have found something that I feel I will continue to use and explore possibilities. Melissa T.
  • Just amazing go for it! It makes you feel so confident as it isn't formal and you can just really enjoy it. Millie E.-B.

Course Overview

This course is an exploration of the type of impact we want to have in life and work.

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16 Modules

97 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $300

Course Description

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’' Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

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  • MODULE 1 • 3 LESSONS

    COURSE OVERVIEW


    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 8 LESSONS

    IMPORTANCE OF A PERSONAL BRAND


    • Importance of a Personal Brand
    • Pre-Assignment Review
    • Defining Success
    • Making Connections
    • Your Personal Brand
    • Brand Elements
    • Brand Elements II

  • MODULE 3 • 11 LESSONS

    YOUR BRAND APPROACH TO OTHERS


    • Brand Style Assessment
    • Scoring Overview
    • Brand Assessment Matrix
    • Understanding Styles
    • The Pragmatic Style
    • The Enthusiastic Style
    • The Accommodating Style
    • The Detailed Style

  • MODULE 4 • 4 LESSONS

    LOOKING AT THE OUTSIDE


    • Dress for Success
    • Business Etiquette
    • How You Sound
    • Things to Consider

  • MODULE 5 • 17 LESSONS

    LOOKING AT THE INSIDE


    • Getting Focused
    • The 80/20 Rule
    • Improving Your Concentration
    • Developing Confidence
    • Pretend You’re Confident
    • When Your Positive Self-Talk Doesn’t Listen
    • Make Eye Contact
    • Dance
    • Know Your Stuff
    • Rehearse
    • Pep Talks Work
    • Read Inspiring Biographies and Autobiographies
    • Be Thankful
    • Push Yourself to Accomplish Short-Term Goals
    • Do Something for Yourself Every Week
    • Getting Focused
    • Four Steps for Success
    • Making Connections

  • MODULE 6 • 9 LESSONS

    SETTING GOALS


    • What Do You Want?
    • Asking Effectively
    • Go For It!
    • Identifying Dreams and Setting Goals
    • SPIRIT
    • Getting Some SPIRIT
    • Getting Some SPIRIT II
    • Getting Some SPIRIT III
    • Being Flexible and Resilient

  • MODULE 7 • 1 LESSONS

    NETWORKING FOR SUCCESS


    • Getting Out There

  • MODULE 8 • 10 LESSONS

    COMMUNICATION STRATEGIES


    • What is Said and What is Heard
    • Communication Situations
    • Communication Situations II
    • How Do You Rate Your Listening Ability?
    • Listening Assessment
    • Active Listening Skills
    • Responding to Feelings
    • Reading Cues
    • Demonstration Cues
    • Tips for Becoming a Better Listener

  • MODULE 9 • 1 LESSONS

    BUILDING YOUR CREDIBILITY


    • Defining Credibility

  • MODULE 10 • 3 LESSONS

    BRAND YOU


    • Defining Your Brand
    • Defining Your Brand II
    • Defining Your Brand III

  • MODULE 11 • 3 LESSONS

    LIVING YOUR BRAND


    • Getting Started
    • Thinking Out Loud
    • Tips for Getting Started

  • MODULE 12 • 2 LESSONS

    MANAGING YOUR SOCIAL MEDIA PRESENCE


    • Understanding Social Media
    • Making the Most of Social Media

  • MODULE 13 • 8 LESSONS

    HAVING INFLUENCE


    • Persuasion Techniques
    • Persuasion
    • Ten Ways to Persuade
    • Negotiation Techniques
    • Expressing Your No
    • Expressing Your No II
    • The Persistent Response
    • Guidelines for Saying No

  • MODULE 14 • 7 LESSONS

    DEALING WITH CHALLENGING PEOPLE


    • Getting to the Heart of the Problem
    • What’s Missing?
    • The Three F’s
    • Facts
    • Frequency
    • Frustrated Relationship
    • Types of Difficult People

  • MODULE 15 • 6 LESSONS

    PRESENTATIONS AND MEETINGS


    • Speak, by all Means!
    • Seven Ways to Pump Up a Presentation
    • Preparing for Meetings
    • Before the Meeting
    • During the Meeting
    • Leading Meetings

  • MODULE 16 • 7 LESSONS

    A PERSONAL ACTION PLAN


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion

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