Global Business Strategies
START THIS COURSE TODAYCourse Overview
What do you think of when you hear the words “global business?” Do you think of a large multinational company with delivery hubs and customer service centers around the world? What about an entrepreneur who works from a home office to deliver products to international customers?
Knowledge Checks
Digital Workbook
Certificate
Tutor Support
Course Value $350
Course Description
The global business marketplace encompasses both of these types of businesses and everything in between. In this course, you will learn how to build a global business that will succeed in this complex, varied marketplace.
-
MODULE 1 • 4 LESSONS
COURSE OVERVIEW
• Course Guidelines
• Learning Objectives + Exercise 1
• Pre-Assignment
• Pre-Course Assessment
-
MODULE 2 • 10 LESSONS
UNDERSTANDING THE GLOBAL BUSINESS ENVIRONMENT
• Understanding the Global Business Environment
• Defining Globalisation
• Making Connections + Exercise 2
• Factors in Globalisation
• Your Presence in the Marketplace
• The Role of Human Resources
• Open for Business
• Exercising Knowledge (Pre-Assignment Review) + Exercise 3
• Top Trends
• Take on the World + Exercise 4
-
MODULE 3 • 9 LESSONS
THE GLOBAL TRADE MARKET
• The Global Trade Market
• Evaluating Your Options
• Supporting Organisations
• Making Connections + Exercise 5
• Understanding Trade Agreements
• Transactional Dealings
• Collaborative Transactions
• Supply Alliances
• Making Connections + Exercise 6
-
MODULE 4 • 10 LESSONS
PRODUCTS AND SERVICES
• Products and Services
• How Services Are Traded
• Making Connections + Exercise 7
• Imports vs. Exports
• Separating Products from Services + Exercise 8
• How Intangible Products Fit In
• Contractual Entries + Exercise 9
• What’s Your Value
• Developing Your Value Proposition
• Mechanics of a Trade Transaction
-
MODULE 5 • 9 LESSONS
E-COMMERCE ON THE GLOBAL STAGE
• E-Commerce on the Global Stage
• What is E-Commerce
• Making Connections + Exercise 10
• Protection of Information
• Security Checklist
• Basic E-Commerce Business Models
• Give It A Go + Exercise 11
• E-Commerce Goals and Models
• Making Connections + Exercise 12
-
MODULE 6 • 10 LESSONS
WORKING IN THE GLOBAL CONTEXT
• Working in the Global Context
• Bridging the Cultural Gap
• Looking at Culture
• Keeping an Open Mind
• Stepping Over the Cultural Gap
• Building Relationships
• Making Connections + Exercise 13s
• Tips for Bridging the Cultural Gap
• Is There a Global Culture Developing
• Making Connections + Exercise 14
-
MODULE 7 • 13 LESSONS
THE ECONOMICS OF GLOBAL BUSINESS
• The Economics of Global Business
• Managing Multiple Currencies
• The Currency Conversion Process
• Making Connections + Exercise 15
• Mitigating Your Risks
• Basics of Trade Finance
• Financing
• Mitigating Risk
• Basics of Trade Finance
• Financing
• Mitigating Risk
• Export Credit Agencies
• Documentation
• Getting Paid
• Trade Finance and Technology
• Making Connections + Exercise 16
-
MODULE 8 • 15 LESSONS
THE LOGISTICS OF GLOBAL BUSINESS
• The Logistics of Global Business
• Introduction to Supply Chain Management
• Keys to Success
• The Need for Excellence in Supply Chain Management
• The Supply Chain
• The Supply Management Leader
• Making Connections + Exercise 17
• Identifying and Meeting Documentation Requirements
• Packaging and Labelling
• Making Connections + Exercise 18
• Security and Safety
• Transporting Dangerous Goods
• Seeking Out Specialists
• Negotiating Market Entry
• The Negotiation Process
-
MODULE 9 • 17 LESSONS
RULES AND REGULATIONS
• Rules and Regulations
• International Regulations
• Public-Trade Law
• Trade Agreements
• Certificates of Origin
• Extraterritoriality and Fair Trade
• Price Cartels
• The Role of the World Trade Organization
• Health and Environmental Regulations
• The Role of ECA’s
• Getting the Right Advice: The Legal Bits
• Considering the Remedies
• Mediation
• Arbitration or Litigation
• Where to Litigate
• Government Agencies
• Testing the Waters + Exercise 19
-
MODULE 10 • 19 LESSONS
BEYOND THE RULES / ETHICAL CONCERNS
• Beyond the Rules /Ethical Concerns
• The Ethical Conundrum
• Ethical Dilemmas
• Case Studies
• Making Connections + Exercise 20
• Different Points of View
• The Friedman View
• The Friedman View
• Cultural Relativist View
• Righteous Moralist View
• Making Connections + Exercise 21
• Corporate Social Responsibility
• The Three Levels
• Making Connections + Exercise 22
• Sustainability
• Case Studies
• Codes of Conduct
• Developing a Code of Conduct
• Making Connections + Exercise 23
-
MODULE 11 • 4 LESSONS
CHOOSING YOUR GROWTH STRATEGY
• Choosing Your Growth Strategy
• The AAA Approach
• Case Study
• Making Connections + Exercise 24
-
MODULE 12 • 13 LESSONS
BUILDING YOUR GROWTH PLAN
• Building Your Growth Plan
• A Business Framework
• The Purpose of the Plan
• Outlining the Plan
• Global Business Plan Worksheet, Part One + Exercise 25
• Global Business Plan Worksheet, Part Two + Exercise 26
• Global Business Plan Worksheet, Part Three + Exercise 27
• The Planning Process
• Planning Worksheet, Part One + Exercise 28
• Planning Worksheet, Part Two + Exercise 29
• Market Evaluation
• Pulling the Pieces Together
• Making Connections + Exercise 30
-
MODULE 13 • 11 LESSONS
IMPLEMENTING YOUR GROWTH PLAN
• Implementing Your Growth Plan
• Getting Your Product or Service to Global Markets
• Creating the Right Strategy
• Making Connections + Exercise 31
• Marketing Plan Worksheet, Part One + Exercise 32
• Marketing Plan Worksheet, Part Two + Exercise 33
• Exit Strategy
• Diagnosing Issues
• Developing Product Names
• Color Choices
• Summary
-
MODULE 14 • 4 LESSONS
A PERSONAL ACTION PLAN
• A Personal Action Plan
• Starting Point + Exercise 34
• Where I Want to Go + Exercise 35
• How I Will Get There + Exercise 36
-
MODULE 15 • 4 LESSONS
WRAPPING IT UP
• Course Summary
• Recommended Reading List
• Post-Course Assessment
• Digital WorkBook Submission
Further Your Learning Journey
Connect your SMART Mind. SMART Body. and SMART Soul. Further your learning with other related resources and courses.
-
Appreciative Inquiry