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Global Business Strategies

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Course Overview

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Course Description

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  • MODULE 1 • 4 LESSONS

    COURSE OVERVIEW


    • Course Guidelines
    • Learning Objectives + Exercise 1
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 10 LESSONS

    UNDERSTANDING THE GLOBAL BUSINESS ENVIRONMENT


    • Understanding the Global Business Environment
    • Defining Globalisation
    • Making Connections + Exercise 2
    • Factors in Globalisation
    • Your Presence in the Marketplace
    • The Role of Human Resources
    • Open for Business
    • Exercising Knowledge (Pre-Assignment Review) + Exercise 3
    • Top Trends
    • Take on the World + Exercise 4

  • MODULE 3 • 9 LESSONS

    THE GLOBAL TRADE MARKET


    • The Global Trade Market
    • Evaluating Your Options
    • Supporting Organisations
    • Making Connections + Exercise 5
    • Understanding Trade Agreements
    • Transactional Dealings
    • Collaborative Transactions
    • Supply Alliances
    • Making Connections + Exercise 6

  • MODULE 4 • 10 LESSONS

    PRODUCTS AND SERVICES


    • Products and Services
    • How Services Are Traded
    • Making Connections + Exercise 7
    • Imports vs. Exports
    • Separating Products from Services + Exercise 8
    • How Intangible Products Fit In
    • Contractual Entries + Exercise 9
    • What’s Your Value
    • Developing Your Value Proposition
    • Mechanics of a Trade Transaction

  • MODULE 5 • 9 LESSONS

    E-COMMERCE ON THE GLOBAL STAGE


    • E-Commerce on the Global Stage
    • What is E-Commerce
    • Making Connections + Exercise 10
    • Protection of Information
    • Security Checklist
    • Basic E-Commerce Business Models
    • Give It A Go + Exercise 11
    • E-Commerce Goals and Models
    • Making Connections + Exercise 12

  • MODULE 6 • 10 LESSONS

    WORKING IN THE GLOBAL CONTEXT


    • Working in the Global Context
    • Bridging the Cultural Gap
    • Looking at Culture
    • Keeping an Open Mind
    • Stepping Over the Cultural Gap
    • Building Relationships
    • Making Connections + Exercise 13s
    • Tips for Bridging the Cultural Gap
    • Is There a Global Culture Developing
    • Making Connections + Exercise 14

  • MODULE 7 • 13 LESSONS

    THE ECONOMICS OF GLOBAL BUSINESS


    • The Economics of Global Business
    • Managing Multiple Currencies
    • The Currency Conversion Process
    • Making Connections + Exercise 15
    • Mitigating Your Risks
    • Basics of Trade Finance
    • Financing
    • Mitigating Risk
    • Basics of Trade Finance
    • Financing
    • Mitigating Risk
    • Export Credit Agencies
    • Documentation
    • Getting Paid
    • Trade Finance and Technology
    • Making Connections + Exercise 16

  • MODULE 8 • 15 LESSONS

    THE LOGISTICS OF GLOBAL BUSINESS


    • The Logistics of Global Business
    • Introduction to Supply Chain Management
    • Keys to Success
    • The Need for Excellence in Supply Chain Management
    • The Supply Chain
    • The Supply Management Leader
    • Making Connections + Exercise 17
    • Identifying and Meeting Documentation Requirements
    • Packaging and Labelling
    • Making Connections + Exercise 18
    • Security and Safety
    • Transporting Dangerous Goods
    • Seeking Out Specialists
    • Negotiating Market Entry
    • The Negotiation Process

  • MODULE 9 • 17 LESSONS

    RULES AND REGULATIONS


    • Rules and Regulations
    • International Regulations
    • Public-Trade Law
    • Trade Agreements
    • Certificates of Origin
    • Extraterritoriality and Fair Trade
    • Price Cartels
    • The Role of the World Trade Organization
    • Health and Environmental Regulations
    • The Role of ECA’s
    • Getting the Right Advice: The Legal Bits
    • Considering the Remedies
    • Mediation
    • Arbitration or Litigation
    • Where to Litigate
    • Government Agencies
    • Testing the Waters + Exercise 19

  • MODULE 10 • 19 LESSONS

    BEYOND THE RULES / ETHICAL CONCERNS


    • Beyond the Rules /Ethical Concerns
    • The Ethical Conundrum
    • Ethical Dilemmas
    • Case Studies
    • Making Connections + Exercise 20
    • Different Points of View
    • The Friedman View
    • The Friedman View
    • Cultural Relativist View
    • Righteous Moralist View
    • Making Connections + Exercise 21
    • Corporate Social Responsibility
    • The Three Levels
    • Making Connections + Exercise 22
    • Sustainability
    • Case Studies
    • Codes of Conduct
    • Developing a Code of Conduct
    • Making Connections + Exercise 23

  • MODULE 11 • 4 LESSONS

    CHOOSING YOUR GROWTH STRATEGY


    • Choosing Your Growth Strategy
    • The AAA Approach
    • Case Study
    • Making Connections + Exercise 24

  • MODULE 12 • 13 LESSONS

    BUILDING YOUR GROWTH PLAN


    • Building Your Growth Plan
    • A Business Framework
    • The Purpose of the Plan
    • Outlining the Plan
    • Global Business Plan Worksheet, Part One + Exercise 25
    • Global Business Plan Worksheet, Part Two + Exercise 26
    • Global Business Plan Worksheet, Part Three + Exercise 27
    • The Planning Process
    • Planning Worksheet, Part One + Exercise 28
    • Planning Worksheet, Part Two + Exercise 29
    • Market Evaluation
    • Pulling the Pieces Together
    • Making Connections + Exercise 30

  • MODULE 13 • 11 LESSONS

    IMPLEMENTING YOUR GROWTH PLAN


    • Implementing Your Growth Plan
    • Getting Your Product or Service to Global Markets
    • Creating the Right Strategy
    • Making Connections + Exercise 31
    • Marketing Plan Worksheet, Part One + Exercise 32
    • Marketing Plan Worksheet, Part Two + Exercise 33
    • Exit Strategy
    • Diagnosing Issues
    • Developing Product Names
    • Color Choices
    • Summary

  • MODULE 14 • 4 LESSONS

    A PERSONAL ACTION PLAN


    • A Personal Action Plan
    • Starting Point + Exercise 34
    • Where I Want to Go + Exercise 35
    • How I Will Get There + Exercise 36

  • MODULE 15 • 4 LESSONS

    WRAPPING IT UP


    • Course Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Digital WorkBook Submission