Growth Hacking
START THIS COURSE TODAYCourse Overview
Growth hacking is a system of rapid growth for start-up companies, with a goal of sharing a message and making a sale.
16 Modules
97 Lessons
Knowledge Checks
Digital Workbook
Certificate
Tutor Support
Course Value $300
Course Description
The new economy calls for a new way of attracting customers and sales. Growth hacking is a system of rapid growth for start-up companies, with a goal of sharing a message and making a sale. This course will teach you how to tap into this method, learning how to create your own growth hacking plan.
MODULE 1 • 3 LESSONS
COURSE OVERVIEW
• Learning Objectives
• Pre-Assignment
• Pre-Course Assessment
MODULE 2 • 8 LESSONS
LEARNING THE MINDSET
• Growth Hacking Defined
• Growth Hacking Defined II
• Growth Hacking Recap
• Mantras of a Growth Hacker
• The Customer is Always Right
• An Example
• The Result
• Making Connections: A Growth Recipe
MODULE 3 • 11 LESSONS
FRAMING THE NEED
• The Relationship
• Understanding Your Customers
• Making Connections: Who, What, How
• Product Market Fit (PMF)
• Consider the Example of Airbnb
• The Key to Their Success?
• Making Connections: What Do You Know?
• Understanding Your Company
• Understanding Your Company II
• Understanding Your Company III
• Making Connections: Sourcing Feedback
• Making Connections: Digesting Feedback
MODULE 4 • 14 LESSONS
MAKING THE MATCH
• Making the Match in Growth Hacking
• Relationships Reviewed
• Strengthening Relationships
• The Customer Is Always Right
• Making Connections: Get the FAQs
• Building an Effective Audience
• The Size of Your Audience
• Making Connections: An Enduring Outlook
• Elements of Negotiation
• Traits of a Negotiator
• Social and Emotional Intelligence
• Making Connections: Positive Outcome
• Unique Selling Proposition (USP)
• Making Connections: Your USP
MODULE 5 • 17 LESSONS
GOING LIVE
• Process Steps
• Making Connections: Workplan Development
• Reaching Customers: The Storefront
• Making Connections: Making it Look Good
• Reaching Customers: The Signage
• Making Connections: Getting Noticed
• Reaching Customers: The Action Plan
• Creating a Project Plan
• Work Structure Breakdown
• Making Connections: Creating a Plan for Success
• Organizing the Tasks
• Your Growth Hacking Outline
MODULE 6 • 10 LESSONS
MAXIMIZING RESULTS
• The Path to Growth Hacking Success
• The Path to Growth Hacking Success II
• Defining Success
• Key Phrases
• Learning to Experiment
• An Experiment in Sweets
• An Experiment in Words
• Steps to Developing a Successful Experiment
• Making Connections: A Trial
MODULE 7 • 7 LESSONS
OPTIMIZING AND MOVING FORWARD
• Optimizing
• Ingredients for Optimization
• Ingredients for Optimization II
• Examining your Ingredients
• Making Connections: Task Check
• Resources and Inspiration
• Searching for More Information Activity
MODULE 8 • 7 LESSONS
PERSONAL ACTION PLAN
• Starting Point
• Where I Want to Go
• How I Will Get There
• Course Summary
• Recommended Reading List
• Post-Course Assessment
• Course Completion
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