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Growth Hacking

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  • Great material easy to understand and the exercises help a lot. Pamela P.
  • I found the course to be interesting, educational and highly useful. Tracey J. C.
  • This course was very easy to understand and very efficient. I feel like I can use this information on a daily basis. I couldn't be happier now that I see what I was doing wrong and am able to correct it thanks to this course. Brittany W.

Course Overview

Growth hacking is a system of rapid growth for start-up companies, with a goal of sharing a message and making a sale.

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16 Modules

97 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $300

Course Description

The new economy calls for a new way of attracting customers and sales. Growth hacking is a system of rapid growth for start-up companies, with a goal of sharing a message and making a sale. This course will teach you how to tap into this method, learning how to create your own growth hacking plan.

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  • MODULE 1 • 3 LESSONS

    COURSE OVERVIEW


    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 8 LESSONS

    LEARNING THE MINDSET


    • Growth Hacking Defined
    • Growth Hacking Defined II
    • Growth Hacking Recap
    • Mantras of a Growth Hacker
    • The Customer is Always Right
    • An Example
    • The Result
    • Making Connections: A Growth Recipe

  • MODULE 3 • 11 LESSONS

    FRAMING THE NEED


    • The Relationship
    • Understanding Your Customers
    • Making Connections: Who, What, How
    • Product Market Fit (PMF)
    • Consider the Example of Airbnb
    • The Key to Their Success?
    • Making Connections: What Do You Know?
    • Understanding Your Company
    • Understanding Your Company II
    • Understanding Your Company III
    • Making Connections: Sourcing Feedback
    • Making Connections: Digesting Feedback

  • MODULE 4 • 14 LESSONS

    MAKING THE MATCH


    • Making the Match in Growth Hacking
    • Relationships Reviewed
    • Strengthening Relationships
    • The Customer Is Always Right
    • Making Connections: Get the FAQs
    • Building an Effective Audience
    • The Size of Your Audience
    • Making Connections: An Enduring Outlook
    • Elements of Negotiation
    • Traits of a Negotiator
    • Social and Emotional Intelligence
    • Making Connections: Positive Outcome
    • Unique Selling Proposition (USP)
    • Making Connections: Your USP

  • MODULE 5 • 17 LESSONS

    GOING LIVE


    • Process Steps
    • Making Connections: Workplan Development
    • Reaching Customers: The Storefront
    • Making Connections: Making it Look Good
    • Reaching Customers: The Signage
    • Making Connections: Getting Noticed
    • Reaching Customers: The Action Plan
    • Creating a Project Plan
    • Work Structure Breakdown
    • Making Connections: Creating a Plan for Success
    • Organizing the Tasks
    • Your Growth Hacking Outline

  • MODULE 6 • 10 LESSONS

    MAXIMIZING RESULTS


    • The Path to Growth Hacking Success
    • The Path to Growth Hacking Success II
    • Defining Success
    • Key Phrases
    • Learning to Experiment
    • An Experiment in Sweets
    • An Experiment in Words
    • Steps to Developing a Successful Experiment
    • Making Connections: A Trial

  • MODULE 7 • 7 LESSONS

    OPTIMIZING AND MOVING FORWARD


    • Optimizing
    • Ingredients for Optimization
    • Ingredients for Optimization II
    • Examining your Ingredients
    • Making Connections: Task Check
    • Resources and Inspiration
    • Searching for More Information Activity

  • MODULE 8 • 7 LESSONS

    PERSONAL ACTION PLAN


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Course Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion

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