SMART Majority
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Influence and Persuasion Skills

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Course Overview

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss.

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Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $350

Course Description

If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This course will help participants learn how to influence and persuade in a variety of areas.

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  • MODULE 1 • 3 LESSONS

    Course Overview


    • Learning Objectives + Exercise 1
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 4 LESSONS

    Course Overview


    • Learning Objectives + Exercise 1
    • Pre-Assignment-Article
    • Pre-Assignment-Questions
    • Pre-Course Assessment

  • MODULE 3 • 11 LESSONS

    Understanding Persuasion


    • Understanding Persuasion
    • How Persuasion Works
    • Predictability
    • Reciprocation
    • Consistency and Commitment
    • Social Evidence
    • Authority
    • Liking
    • Scarcity
    • Self-Interest
    • Pre-Assignment Review

  • MODULE 3 • 12 LESSONS

    Preparing to Persuade


    • Preparing to Persuade
    • Pushing and Pulling
    • Pushing and Pulling Part Two
    • Communicating with Confidence
    • Have a Purpose + Exercise 2
    • Have an Outcome
    • Make Sure the Receiver is Ready
    • Apply Positive Intent
    • Words to Watch Out For
    • Your Inner Self Talk
    • Frame of Reference
    • Suspending Belief

  • MODULE 4 • 12 LESSONS

    Getting Off on the Right Foot


    • Getting Off on the Right Foot
    • Building Rapport
    • About Rapport
    • Establish and Maintain Rapport
    • Matching and Mirroring
    • Matching and Mirroring Part Two
    • Body Language
    • Voice Characteristics
    • Pacing
    • Scenario One + Exercise 3
    • Scenario Two + Exercise 4
    • Leading

  • MODULE 5 • 4 LESSONS

    Presentation Strategies


    • Presentation Strategies
    • Five Points for Any Presentation
    • The Five S Framework
    • Preparing with the Five S Pattern + Exercise 5

  • MODULE 6 • 8 LESSONS

    Using Stories to Persuade


    • Using Stories to Persuade
    • The Importance of Story
    • Stories Have to Make You Stand Out
    • Your Story has to be Believable
    • Storytelling Works When it Makes Something More
    • Have a Beginning, Middle, and End
    • Be Conscious of Our Attention Span
    • Storytelling Time + Exercise 6

  • MODULE 7 • 12 LESSONS

    Using Neuro Linguistic Programming


    • Using Neuro Linguistic Programming
    • Defining Neuro Linguistic Programming
    • Neuro + Linguistic + Programming =
    • So What Does it Mean?
    • A Brief History
    • Understanding Common NLP Terms
    • Embedding Positive or Negative Commands
    • Storytelling Time
    • Influencing Outcomes
    • Presuppositions as Questions
    • Insightful Sentences
    • Insightful Sentences Part Two

  • MODULE 8 • 5 LESSONS

    A Personal Action Plan


    • A Personal Action Plan
    • Starting Point + Exercise 7a
    • Where I Want to Go + Exercise 7b
    • How I Will Get There + Exercise 7c
    • Summary

  • MODULE 9 • 3 LESSONS

    WRAPPING UP


    • Recommended Reading List
    • Post-Course Assessment
    • Digital Workbook Submission

Further Your Learning Journey

Connect your SMART Mind. SMART Body. and SMART Soul. Further your learning with other related resources and courses.

  • Communication Strategies

    Communication Strategies

  • Introduction to Neuro Linguistic Programming

    Introduction to Neuro Linguistic Programming

  • NLP Tools for Real Life

    NLP Tools for Real Life