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Building an Online Business

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Course Overview

More and more consumers are turning to the Internet to purchase products and services. If you have an idea for a business, there’s never been a better time to put it online. The Internet has changed the way that we work, live, shop, and play. You can take advantage of this new way of doing business whether you want to set up a part-time venture or create the next million-dollar enterprise.

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Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $350

Course Description

This course will teach you everything that you need to know to build a successful online business.

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  • MODULE 1 • 4 LESSONS

    COURSE GUIDELINES


    • Course Overview
    • Learning Objectives + Exercise 1
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 4 LESSONS

    HOW ONLINE BUSINESSES CAN BENEFIT YOU


    • How Online Businesses Can Benefit You
    • A Brief History
    • Benefits of Online Businesses
    • Words of Warning

  • MODULE 3 • 5 LESSONS

    LAYING THE GROUNDWORK


    • Laying the Groundwork
    • Who Are You
    • Doing Your Research
    • Outlining Your Ideas + Exercise 2
    • Pre-Assignment Review

  • MODULE 4 • 10 LESSONS

    CREATING A BUSINESS PLAN


    • Creating a Business Plan
    • Creating a Business Plan Part Two
    • The One-Page Plan
    • Sample Business Plan, Part One
    • Sample Business Plan, Part Two + Exercise 3
    • Sample Business Plan, Part Three + Exercise 4
    • Sample Business Plan, Part Four + Exercise 5
    • Sample Business Plan, Part Five + Exercise 6
    • Sample Business Plan, Part Six + Exercise 7
    • Gathering Resources

  • MODULE 5 • 11 LESSONS

    BREAKING DOWN THE PLAN


    • Breaking Down the Plan
    • Creating a Marketing Plan
    • Cycle Overview
    • Looking at the Steps
    • Creating Financial Projections
    • Part One: The Sales Process (I)
    • Part One: The Sales Process (II)
    • Part Two: Sales Metrics
    • Part Three: Expenses
    • Raising Startup Capital with Crowdfunding
    • Case Studies + Exercise 8

  • MODULE 6 • 20 LESSONS

    MODULE GROUP TITLE HERE


    • Building Your Online Business
    • The Basic Elements
    • Creating a Website, Part One
    • Creating a Website, Part Two
    • Creating a Website, Part Three
    • Creating a Website, Part Four
    • Creating a Website, Part Five
    • Creating a Website, Part Six
    • Creating a Website, Part Seven
    • Checking Out the Sites, Part One + Exercise 9
    • E-Commerce Options + Exercise 10
    • E-Commerce Payment Options
    • Security and Privacy Considerations
    • Creating a Mobile Presence
    • Creating Apps + Exercise 11
    • Checking Out the Sites, Part Two + Exercise 12
    • Joining Online Marketplaces
    • Amazon
    • eBay
    • Specialty Marketplaces + Exercise 13

  • MODULE 7 • 8 LESSONS

    INTERNET MARKETING BASICS


    • Internet Marketing Basics
    • Social Media Strategies for Success
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • YouTube
    • Building Relationships

  • MODULE 8 • 4 LESSONS

    A PERSONAL ACTION PLAN


    • A Personal Action Plan
    • Starting Point + Exercise 14
    • Where I Want to Go + Exercise 15
    • How I Will Get There + Exercise 16

  • MODULE 9 • 4 LESSONS

    WRAPPING IT UP


    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Digital Workbook

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