Building an Online Business
START THIS COURSE TODAYCourse Overview
More and more consumers are turning to the Internet to purchase products and services. If you have an idea for a business, there’s never been a better time to put it online. The Internet has changed the way that we work, live, shop, and play. You can take advantage of this new way of doing business whether you want to set up a part-time venture or create the next million-dollar enterprise.
Knowledge Checks
Digital Workbook
Certificate
Tutor Support
Course Value $350
Course Description
This course will teach you everything that you need to know to build a successful online business.
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MODULE 1 • 4 LESSONS
COURSE GUIDELINES
• Course Overview
• Learning Objectives + Exercise 1
• Pre-Assignment
• Pre-Course Assessment
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MODULE 2 • 4 LESSONS
HOW ONLINE BUSINESSES CAN BENEFIT YOU
• How Online Businesses Can Benefit You
• A Brief History
• Benefits of Online Businesses
• Words of Warning
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MODULE 3 • 5 LESSONS
LAYING THE GROUNDWORK
• Laying the Groundwork
• Who Are You
• Doing Your Research
• Outlining Your Ideas + Exercise 2
• Pre-Assignment Review
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MODULE 4 • 10 LESSONS
CREATING A BUSINESS PLAN
• Creating a Business Plan
• Creating a Business Plan Part Two
• The One-Page Plan
• Sample Business Plan, Part One
• Sample Business Plan, Part Two + Exercise 3
• Sample Business Plan, Part Three + Exercise 4
• Sample Business Plan, Part Four + Exercise 5
• Sample Business Plan, Part Five + Exercise 6
• Sample Business Plan, Part Six + Exercise 7
• Gathering Resources
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MODULE 5 • 11 LESSONS
BREAKING DOWN THE PLAN
• Breaking Down the Plan
• Creating a Marketing Plan
• Cycle Overview
• Looking at the Steps
• Creating Financial Projections
• Part One: The Sales Process (I)
• Part One: The Sales Process (II)
• Part Two: Sales Metrics
• Part Three: Expenses
• Raising Startup Capital with Crowdfunding
• Case Studies + Exercise 8
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MODULE 6 • 20 LESSONS
MODULE GROUP TITLE HERE
• Building Your Online Business
• The Basic Elements
• Creating a Website, Part One
• Creating a Website, Part Two
• Creating a Website, Part Three
• Creating a Website, Part Four
• Creating a Website, Part Five
• Creating a Website, Part Six
• Creating a Website, Part Seven
• Checking Out the Sites, Part One + Exercise 9
• E-Commerce Options + Exercise 10
• E-Commerce Payment Options
• Security and Privacy Considerations
• Creating a Mobile Presence
• Creating Apps + Exercise 11
• Checking Out the Sites, Part Two + Exercise 12
• Joining Online Marketplaces
• Amazon
• eBay
• Specialty Marketplaces + Exercise 13
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MODULE 7 • 8 LESSONS
INTERNET MARKETING BASICS
• Internet Marketing Basics
• Social Media Strategies for Success
• Facebook
• Twitter
• Instagram
• Pinterest
• YouTube
• Building Relationships
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MODULE 8 • 4 LESSONS
A PERSONAL ACTION PLAN
• A Personal Action Plan
• Starting Point + Exercise 14
• Where I Want to Go + Exercise 15
• How I Will Get There + Exercise 16
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MODULE 9 • 4 LESSONS
WRAPPING IT UP
• Summary
• Recommended Reading List
• Post-Course Assessment
• Digital Workbook
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