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Building an Online Business

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Course Overview

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Course Description

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  • MODULE 1 • 4 LESSONS

    COURSE GUIDELINES


    • Course Overview
    • Learning Objectives + Exercise 1
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 4 LESSONS

    HOW ONLINE BUSINESSES CAN BENEFIT YOU


    • How Online Businesses Can Benefit You
    • A Brief History
    • Benefits of Online Businesses
    • Words of Warning

  • MODULE 3 • 5 LESSONS

    LAYING THE GROUNDWORK


    • Laying the Groundwork
    • Who Are You
    • Doing Your Research
    • Outlining Your Ideas + Exercise 2
    • Pre-Assignment Review

  • MODULE 4 • 10 LESSONS

    CREATING A BUSINESS PLAN


    • Creating a Business Plan
    • Creating a Business Plan Part Two
    • The One-Page Plan
    • Sample Business Plan, Part One
    • Sample Business Plan, Part Two + Exercise 3
    • Sample Business Plan, Part Three + Exercise 4
    • Sample Business Plan, Part Four + Exercise 5
    • Sample Business Plan, Part Five + Exercise 6
    • Sample Business Plan, Part Six + Exercise 7
    • Gathering Resources

  • MODULE 5 • 11 LESSONS

    BREAKING DOWN THE PLAN


    • Breaking Down the Plan
    • Creating a Marketing Plan
    • Cycle Overview
    • Looking at the Steps
    • Creating Financial Projections
    • Part One: The Sales Process (I)
    • Part One: The Sales Process (II)
    • Part Two: Sales Metrics
    • Part Three: Expenses
    • Raising Startup Capital with Crowdfunding
    • Case Studies + Exercise 8

  • MODULE 6 • 20 LESSONS

    MODULE GROUP TITLE HERE


    • Building Your Online Business
    • The Basic Elements
    • Creating a Website, Part One
    • Creating a Website, Part Two
    • Creating a Website, Part Three
    • Creating a Website, Part Four
    • Creating a Website, Part Five
    • Creating a Website, Part Six
    • Creating a Website, Part Seven
    • Checking Out the Sites, Part One + Exercise 9
    • E-Commerce Options + Exercise 10
    • E-Commerce Payment Options
    • Security and Privacy Considerations
    • Creating a Mobile Presence
    • Creating Apps + Exercise 11
    • Checking Out the Sites, Part Two + Exercise 12
    • Joining Online Marketplaces
    • Amazon
    • eBay
    • Specialty Marketplaces + Exercise 13

  • MODULE 7 • 8 LESSONS

    INTERNET MARKETING BASICS


    • Internet Marketing Basics
    • Social Media Strategies for Success
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • YouTube
    • Building Relationships

  • MODULE 8 • 4 LESSONS

    A PERSONAL ACTION PLAN


    • A Personal Action Plan
    • Starting Point + Exercise 14
    • Where I Want to Go + Exercise 15
    • How I Will Get There + Exercise 16

  • MODULE 9 • 4 LESSONS

    WRAPPING IT UP


    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Digital Workbook